4 Ways to Build a Newborn Photography Business

How to Build a Newborn Photography Business

Do you love working with children and have a passion for photographing newborns and infants?

There is a big market of families looking to photograph their child’s first milestone, and getting clients can be simple, provided you know where to find them.

Here are some easy ways to find newborn photography clients for and fill up your session schedule quickly:

1. Rent a Booth at a Local Market/Expo or Show

There are plenty of expos that are targeted directly to expectant moms, dads and parents in general.  If there is a local expo coming to town why not set up a booth, create an promotional offer and try your luck attracting new clients.

Ensure your booth is attractive, lay out some of your portfolios, have a raffle or business card draw, and chat to moms and dads about the possibility of photographing their newborn, baby or even a maternity shoot.  A single event can net a bunch of prospective leads.

2. Advertising on Facebook & Social Media

Facebook, Instagram and other Social Media sites have huge potential when it comes to advertising and drumming up new business and if you have a social media account on Facebook for your business (which you should have) – it's definitely worth setting up some targeted advertising to track down clients for your specific area of focus - newborns!

Try targeting newborn groups, parents of specific ages and in specific locations near to you.  This will help to boost your engagement and reach.

3. Donate a Session to a Local Mothers Group or Event

Moms and families love supporting local businesses.  So, if you can donate a newborn photo session as a raffle prize to a local mothers event or moms network is a great idea to gain some great exposure for your business.

So, if there are some mothers events or moms groups in your area, consider donating a newborn photo session as a raffle prize.  You will gain some great exposure for your business.

Make sure to focus on your target market.  The possible reach or word of mouth you might receive could be a great opportunity for extra exposure.

4. Focus on SEO for your Website

Whether you’re technical minded or not, making sure the SEO (search engine optimization) is optimized for your website is an important way to stand out when customers in your area are searching for a newborn photographer.  In other words, when potential clients are searching on the internet, make sure they can find you easily!

Include SEO keywords in your meta descriptions and add title tags and keywords to your website pages that focus on the type of nweborn photo sessions you would like to shoot.

A blog with articles that relate to newborn photography topics is another fabulous way to drive traffic to your website and show off your knowledge and experience.  Make sure to post new articles on a regular basis.

Conclusion

 All of these ideas will drive more inquiries for your business, but to start, try implementing just one or two of these ideas, so you aren't overwhelmed.

As you progress, make sure to continue with your marketing efforts to ensure that your pipeline of potential clients stays active (ESPECIALLY during the slower times where your income might otherwise fall).

 Here are some our other favorite Newborn Photography Tutorials

1.  6 Newborn Photography Tips (to Rock Your First Session)

2.  Newborn Photography Posing Guide

3.  6 Must-Have Newborn Props

4.  5 Tips to Make Your Newborn Photo Session Once to Remember

5.  Essential Newborn Photography Safety Tips

6.  How to Get Baby to Sleep for a Photo Session

7.  Editing Newborn Photos in Lightroom

8.  3 Best Newborn Lightroom Presets

9.  Editing Newborns Using Bella Baby Presets & Brushes

10.  How to Edit Newborns in Photoshop

Do you have any questions or comments about How to Build a Newborn Photography Business?  Leave us a comment below - we would love to hear from you!  And please share our tutorial using the social sharing buttons - we really appreciate it!